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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Posts tagged twitter

Swinging for the Fences

  • John Battelle: Mobile (SMS) is a revenue source, and there are a lot of brands that want to work with you. Brand marketers? Is that something to consider?
  • Evan Williams: Yes. Not first though. I can tell you that we’re optimistic about revenue. There is some advertising that makes sense for Twitter. Twitter isn’t a social network, it’s an information network. It tells the world what you care about. Brands use it to drive sales, driving foot traffic, or move old inventory. Eventually we’ll be able to extract value for ourselves.
GMail’s down, so Google uses Twitter. People talking about GMail takes Twitter down, so Twitter uses Tumblr. When… uh-oh. What happens when Tumblr’s down?

GMail’s down, so Google uses Twitter. People talking about GMail takes Twitter down, so Twitter uses Tumblr. When… uh-oh.

What happens when Tumblr’s down?

I know I’m late to this one, but: if they redesigned their page to encourage sign-ups, why did they hide the username/password fields in the upper-right-hand button?

I know I’m late to this one, but: if they redesigned their page to encourage sign-ups, why did they hide the username/password fields in the upper-right-hand button?

Sure Twitter is growing, but is it being adopted? Recent Twitter usage data from HubSpot perfectly evokes this question. While sign-ups for the service are skyrocketing, usage struggles to keep pace. As a San Franciscan, these numbers are kind of shocking. Living in the Bay Area, it’s often difficult to separate your observed digital assessment from national usage. And as a result, growth and adoption are seen as synonyms, based on the blind assumption that most of the country is digitally fluent. This chart brings me back to reality, though. Twitter’s growth is impressive. Traffic logs and 3rd party data vouch for the network’s massive growth. But measuring adoption is much trickier, and arguably much more important. Sadly, it’s often overlooked. For advertisers, emerging media is clearly still in a beta state. Evaluating networks and tools cannot be accomplished with one silver-bullet metric, hindering both scalability and boardroom understanding and support. (Data via Venture Beat)

Sure Twitter is growing, but is it being adopted? Recent Twitter usage data from HubSpot perfectly evokes this question. While sign-ups for the service are skyrocketing, usage struggles to keep pace.

As a San Franciscan, these numbers are kind of shocking. Living in the Bay Area, it’s often difficult to separate your observed digital assessment from national usage. And as a result, growth and adoption are seen as synonyms, based on the blind assumption that most of the country is digitally fluent.

This chart brings me back to reality, though. Twitter’s growth is impressive. Traffic logs and 3rd party data vouch for the network’s massive growth. But measuring adoption is much trickier, and arguably much more important. Sadly, it’s often overlooked.

For advertisers, emerging media is clearly still in a beta state. Evaluating networks and tools cannot be accomplished with one silver-bullet metric, hindering both scalability and boardroom understanding and support.

(Data via Venture Beat)