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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Posts tagged tumblr
We think the users are smart, and don’t need things ‘sold’ to them. Keeping this in mind gets rid of the clutter, like labels and chatty copy.

Tumblr Designer Peter Vidani (via maxistentialist)

Perfectly said.

Down with chatty copy. If you need clever copy to convey your voice, you’re doing it wrong. Think Blade Runner, pre-director’s cut.

(via joshuanguyen)

85% percent of those new people who signed up are still posting a week later, which is spectacular.

David Karp

Absolutely incredible. Designers, programmers, and community managers: Tumblr is the case study for UX. You don’t achieve retention like that without perfection.

I found and created a Tumblr account.
An 18 year-old girl, explaining why her Facebook usage has declined. From one of our most recent surveys.
Whether your metric-of-choice is book deals or raw numbers, The Kids Who Tumble graduated to big boys on the playground, not so much by stomping the other kids as by inventing their own game in the corner. Tumblr’s make-or-break premise was always that the semi-closed platform (insular, secular, participatory) would eventually make a deeper connection than the open online systems (cosmopolitan, egalitarian, populist) powered by Feedburner and retweets. Whereas anyone can read blogs or tweets, tumbling nearly demands participation.
Rex Sorgatz, writing in The Bygone Bureau’s year-end blogging wrap-up.

GMail’s down, so Google uses Twitter. People talking about GMail takes Twitter down, so Twitter uses Tumblr. When… uh-oh.

What happens when Tumblr’s down?