I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and lead strategy at PlaceIQ.

These are reactions to things I feel are important.


Posts tagged apple

"Designed by Apple in California" 

Wow. Click through, watch the video. With the new Pro, the new OS designs, and this statement it’s crystal clear: Apple is now Ive’s vision and Cook’s operation.

If Job’s Apple was the intersection of technology and liberal arts, Ive’s Apple looks to be the intersection of technology and emotion.

It’s a brand new era. How exciting.

Think Different.

Wired put up a collection of “Lost Apple Products" but missed my personal favorite: the Apple QuickTake 100, which could capture and store 8 640x480 images of questionable quality.

(Images via Carl Berkeley)

iTunes is dead. But it’s still the big play. Microsoft became trapped in the Windows legacy and now, it appears, that Apple is becoming trapped into the iTunes legacy.
We don’t do focus groups - that is the job of the designer. It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design.

Jonathan Ive was interviewed by the Evening Standard.

On competitors’ failures:

Most of our competitors are interesting in doing something different, or want to appear new - I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us - a sincere, genuine appetite to do something that is better. Committees just don’t work, and it’s not about price, schedule or a bizarre marketing goal to appear different - they are corporate goals with scant regard for people who use the product.

And on innovation and spending time on details:

It’s incredibly time consuming, you can spent months and months and months on a tiny detail - but unless you solve that tiny problem, you can’t solve this other, fundamental product.

You often feel there is no sense these can be solved, but you have faith. This is why these innovations are so hard - there are no points of reference.

Every additional interview with Ive further convinces me him and his team share the motivations of Benedictine Monks, who stole away from society to obsess over meticulously hand-written Bibles.

Siri responded to a man in China looking to pick up an iPad 3. Whoops.

Guess they’ll be in-store tomorrow. (Via MIC Gadget, via TUAW)

Siri responded to a man in China looking to pick up an iPad 3. Whoops.

Guess they’ll be in-store tomorrow. (Via MIC Gadget, via TUAW)

An Apple commissioned study by the Analysis Group (and their department of boring names) estimates that Apple has created roughly 514,000 jobs in the USA.

Half-a-million might seem large, but when you consider the infrastructure required to deliver $500 billion in value the estimate seems conservative.

If Mountain Lion’s AirPlay allowed me to use my TV as a wireless, non-mirrored display I would be all over this beta.

On Mountain Lion and the Lack of a Big Announcement

Sure, it’s surprising that Apple introduced Mountain Lion with private briefings rather than a formal Keynote. Perhaps this is the mark of a post-Steve Apple finding its footing. Or maybe the breadth of Apple’s coverage is growing beyond what a reasonable Keynote schedule will allow.

My guess? I think Apple knows it couldn’t hold a major press event where three of their top ten features are ports of iOS’s clunkiest implementations: action sheets, the notification drawer, and Game Center. And the rest aren’t exactly scene stealers. Can you imagine the news cycle that would follow if this was unveiled on stage?

Mountain Lion is a necessary update, but as news goes it’s for the wonks. Its significance is what it implies down the line, the suggestions it makes about how our mobile and desktop lives will meet.

Though I’m positive they’re holding back their best feature or two. Siri would be amazing and it makes sense that they’d hold it back until a new iPad launches so they can blanket their product line.

But my big prediction for Mountain Lion is this: it will be free.

When an Apple employee approached Pixar for a “Mac Tools Programming position,” a Pixar employee reportedly responded: “Only problem - we can’t poach from Apple.”

Court documents from the anti-poaching collusion trial involving Apple, Google, Adobe, Intel, Intuit, and others.

I know it isn’t comparable to factory conditions, but this evidence directly conflicts with Tim Cook’s email in response to worker issues, which states: “We are focused on educating workers about their rights, so they are empowered to speak up when they see unsafe conditions or unfair treatment.”

(Via The Verge)

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