Posts tagged advertising
Spider.io has discovered a new botnet made up of over 120,000 computers. Chameleon, as they’ve dubbed it, targets online display advertising:
The Chameleon botnet is notable for the size of its financial impact: at a cost to advertisers of over 6 million dollars per month, it is at least 70 times more costly than the Bamital botnet. However, the Chameleon botnet is arguably even more notable for the fact that it is the first botnet found to be impacting display advertisers at scale (as opposed to text-link advertisers).
Each bot takes steps to appear ‘human’, to avoid click fraud detection:
But these mouse traces betrayed their origin.
The figures above are heat maps of both move movements and clicks as they occur within a standard rectangular banner ad. Humans hover and click organically, centering around common places for advertisers to position click target imagery. The bot net, unable to react to the ad’s design, distributes its mouse movements and clicks evenly over the entire ad.
Every brand should take a lesson from Red Bull today: shift a good chunk of your TV ad budget to massive human achievements.
“ Mentos is out to celebrate Singapore’s National Day in the freshest way possible. By celebrating in a way that is also going to help tackle the country’s unbelievably low birthrate. This august 9th, Mentos calls on Singaporeans to show their love for their country by celebrating not just National Day, but National Night - a window of time in which to give the country the population spurt it so desperately needs.”
Mentos National Night. Click through for the video.
Though they add a footnote: “*Only financially secure adults in stable, committed, long-term relationships should participate.”
“ Localizing does not simply mean making specific allusions to a culture. Nor does globalizing mean having a faceless homogenizing front for a corporation. Obvious cultural taboos aside, overthinking about “the right balance” may not always be helpful. Even terms such as “glocalization” may still be implying a false dichotomy. The emotional appeal comes from your advertising being honest and authentic, not containing overt cultural references. That is what makes a brand human, and humans are not always so different.”
Jonathan Mak Long , interviewed in Evan Osnos’ New Yorker blog.
Jonathan is a 20 year old Hong Konger designer, whose first ad is this:
Apparently some browser plug ins are inserting ads into the dashboard.
The Verge weighs in, sans self-awareness.
Free Modern Branding Advice: A really smart brand should run one or two less primetime TV ads and throw a few hundred thousand into Penny Arcade’s ad-free Kickstarter. Think of the “social media buzz” they’re always coveting…
Petagram redesigned Nuts.com. Here’s the new logo(s).
So how should we interpret the pre-planned, structured messiness above? Has the raw aesthetic reached its nadir? Has it been subsumed by the forces it stood against? Or has technology evolved to allow those with corporate requirements to easily manage messiness?
(Image via Logo Design Love)