Avatar
I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.Twitter

These are reactions to things I feel are important.

Likes

Posts tagged ad advice

If I were managing a luxury brand I’d make its Twitter account protected – invite only.

Mercedes shouldn’t be trolling for likes.

Given the growing trend of brands exchanging discounts for ‘likes’, I’ve started to assume that anytime someone on Facebook ‘likes’ a brand they’re only doing it for a coupon or other reward.

This is a bad precedent to set, advertisers.