Someone saw Gary Hustwit’s new film Objectified (excellent, btw) and took on Rob Walker’s concept for a marketing campaign celebrating the stuff you already own.
I think the Twitterati are missing the point. Comments abound about users retaining their 1st generation iPhones and Kindles and rarely touch deeper terrain.
Personally, I’d like to see a site that chronicles objects that “get better with age,” a frequent comment from the IDEO and SmartDesign heads in Hustwit’s film. Though I suppose Kevin Kelly’s Cool Tools already works that terrain.
