“ We think the users are smart, and don’t need things ‘sold’ to them. Keeping this in mind gets rid of the clutter, like labels and chatty copy.”
Tumblr Designer Peter Vidani (via maxistentialist)
Perfectly said.
Down with chatty copy. If you need clever copy to convey your voice, you’re doing it wrong. Think Blade Runner, pre-director’s cut.
(via joshuanguyen)
Source: maxistentialist
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grantcuster reblogged this from joshuanguyen and added:
Yes! Plus keep things accessible using title tags (as tumblr does).
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dbreunig reblogged this from joshuanguyen and added:
Perfectly said. Down with chatty copy. If you need clever copy to convey your voice, you’re doing it wrong. Think Blade...
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