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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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You can blame it on the grim economy, or you can blame it on the fact that Ugobe’s entire business depended on plush robotic dinosaurs…Existing Pleos will be left to act out a sad, allegorical version of The Land Before Time, in which, having seen their mother (Ugobe) killed by a T-Rex (bankruptcy proceedings), they will, uhh, sit unused in a closet until their batteries start leaking. The later sequels were kind of weird, OK?
Source: Gizmodo