“ Coca-Cola’s marketing research department used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel, adding names suggested by the company’s own staff; the list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, “Tabb” was chosen, influenced by the possible play on words, and shortened to “Tab” during development”
Coca-Cola initially refused to allow the name “Diet Coke” for fear that it would damage the brand. So they wrote a script. (Via Wikipedia)
Source: Wikipedia
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