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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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The most interesting aspect of Google Plus is the exercise of bucketing and prioritizing friends. This triage was the most introspective experience I’ve had on a social network. It was more like an experiential art piece concerning the digitization of relationships than a sign-in process.

I can’t believe that a network where you encounter such a stark experience upon joining will be equipped with the social subtlety required for a successful platform.

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