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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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In a genius move, KFC is now patching potholes in and around their hometown of Louisville. Let’s head over to the new marketing scorecard and see how they’re doing: Brand as service? Check. Local good? Check. Utility? Check. Lovely. This idea even manages to find a relevant excuse to stencil the brand on the street! Take note NBC and IBM… (Via AdPulp.com)

In a genius move, KFC is now patching potholes in and around their hometown of Louisville. Let’s head over to the new marketing scorecard and see how they’re doing:

  • Brand as service? Check.
  • Local good? Check.
  • Utility? Check.

Lovely. This idea even manages to find a relevant excuse to stencil the brand on the street! Take note NBC and IBM… (Via AdPulp.com)

Source: adpulp.com

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