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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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Coke Has No Idea How It Got 3.3 Million Fans On Facebook 

Their top two hypothesis are:

  • Sorg picked a really nice picture: a high-res shot of a glistening aluminium can.
  • Sorg and Jedrzejewski have influential friends; “but we can’t measure that,” says Michael.
Source: Business Insider