TheDieline.com: Before & After: Shredded Wheat. As expectations are reset as we realize the extent of the credit crisis, it is amazing that companies are going through with Modern Swedish redesigns that are at best two years too late. The comfort is removed from the box and what you’re left with is a cold product shot. I wouldn’t be surprised if this goes the Tropicana route and reverts.
Source: The Dieline
