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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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The Old Spice Guy, a Media Darling, Has a Dirty Secret: Sales Are Down 

Being cool, authentic, or hip isn’t always the best option. Just ask Old Spice or Burger King.

Source: industry.bnet.com

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  1. dbreunig posted this