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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Some companies have forbidden employees to plug in desktop fans; in others with no such bans, doing so can be considered harmful to one’s career. Weekly magazines are making sure there are no cheaters. Several have sent reporters armed with thermometers to the offices of those popularly considered responsible for the nuclear disaster, particularly the triumvirate of Tepco, nuclear regulators and pro-nuclear politicians, widely seen as collusive.
NYTimes on Japan’s political and cultural push to reduce power consumption in the wake of the Fukushima disaster.

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