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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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When she joined Autodesk, it was run, unofficially, by a small group of engineers known as “the Core” who were loyal to batty founder John Walker and had all but deposed her predecessor, a nebbishy accountant who didn’t use email. Bartz imposed order over them when she joined in April 1992, even as she found, on her second day on the job, that she had developed breast cancer. She delayed treatment until June and took only four weeks off. She called an executive she’d been trying to recruit from her hospital room, hours after a radical mastectomy. He took the job.

Bartz once walked into a meeting and said, “Tell me why I shouldn’t fire the lot of you.” She likes to drop the f-bomb. In 2004, she summarized Wall Street’s bubble-earromance with now-forgotten dotcoms as “Used-Fucking-Golfballs.com,” and questioned a rival’s entry into her market by asking, “What the fuck does Adobe know about engineering drawings?” Yesterday, at her first all-hands meeting, she promised to “dropkick to fucking Mars” anyone who leaked information to blogs.