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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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EA Starts Breaking from Steam 

At least EA’s culture of hubris is consistent.

This comes in the wake of an E3 announcement that BioWare’s upcoming MMO, Star Wars: The Old Republic, would be released exclusively on Origin. Coupled with the upcoming high-profile launch of Battlefield 3, which is rumored to be headed for Origin exclusivity, EA seems to be poised to make a big push against Steam, which has enjoyed virtually uncontested rights to the digital distribution crown.

As if the Star Wars MMO needed anything else dragging it down. This move is almost a death knell  for EA: this platform is five years too late, especially for their technically savvy, PC-gamer market.

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