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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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Burried in the last iOS 4 update, Apple snuck in capitalization autocorrect for iCloud. That’s more than a month prior to their announcement. We could have missed this, but I think it’s far more likely Apple is touting its newfound cloud chops by refreshing our dictionaries from afar. Name one other company that would even think of this, let alone impliment it for the sake of brand consistency.

Burried in the last iOS 4 update, Apple snuck in capitalization autocorrect for iCloud. That’s more than a month prior to their announcement. We could have missed this, but I think it’s far more likely Apple is touting its newfound cloud chops by refreshing our dictionaries from afar.

Name one other company that would even think of this, let alone impliment it for the sake of brand consistency.

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