“ Twitter, potentially, has the ability to deliver unbelievably smart advertising; advertising that I actually want to see, and they have the ability to deliver search results far superior and more accurate to Google, putting Twitter in the running to beat Google in the latent quest to the semantic web. With some really intelligent data mining and cross pollination, they could give me ads that makes sense not for something I looked at 3 weeks ago, or a link my wife clicked on when she borrowed my laptop, but ads that are extremely relevant to ‘what I’m doing right now’.”
By no means is this limited to, or even best suited to, Twitter. The Twitter Gold Mine & Beating Google to the Semantic Web - O’Reilly Radar
