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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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“ Find brands that are spending to gain share in the downturn. Yes, most advertisers are pulling back. But our group of experts have noticed that certain brands are viewing the downturn as an opportunity to gain share of voice, and so are actually spending more. Go find ‘em.
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10 Tips for Building Revenue in the Ad Recession - GigaOM