Go to bed, says iOS 7.
Programmatic copywriting is a growing field. It requires subtleness and art. More akin to game design than traditional copywriting, it must consider variables and conditions while preserving a humane tone.
But if the tone is too familiar the output is bound to conflict with the content eventually. If I had 20 appointments tomorrow a jovial tone would feel off, revealing that the sentence as an awkward collaboration.
If the tone is too firm you might as well just show the data and skip the sentence.
In the coming years programmatic copywriting will reveal itself as a very valuable skill.
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