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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and lead strategy at PlaceIQ.

These are reactions to things I feel are important.

Go to bed, says iOS 7.

Programmatic copywriting is a growing field. It requires subtleness and art. More akin to game design than traditional copywriting, it must consider variables and conditions while preserving a humane tone.

But if the tone is too familiar the output is bound to conflict with the content eventually. If I had 20 appointments tomorrow a jovial tone would feel off, revealing that the sentence as an awkward collaboration.

If the tone is too firm you might as well just show the data and skip the sentence.

In the coming years programmatic copywriting will reveal itself as a very valuable skill.

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  1. iwritecopy reblogged this from dbreunig and added:
    cool
  2. arnoldbuhmannnn reblogged this from dbreunig and added:
    Interesting
  3. jameskweber reblogged this from morpheusmedia
  4. morpheusmedia reblogged this from dbreunig
  5. lifeofthediamond reblogged this from dbreunig
  6. collectionsofwords reblogged this from dbreunig
  7. scotth reblogged this from dbreunig and added:
    Clever screen from iOS 7, with dbreunig’s thoughts on the future of programmatic copywriting.
  8. codyjlandstrom reblogged this from dbreunig
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  11. dbreunig posted this