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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Spore was without doubt the most anticipated game of the year. The game itself has blown away the people who have played it, but the DRM encouraged thousands to get their copy illegally. Already Spore has been downloaded more than 500,000 times on BitTorrent, and this number is increasing rapidly.