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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and lead strategy at PlaceIQ.

These are reactions to things I feel are important.

The AP’s Twitter account was hijacked and used to post the following: “Breaking: Two Explosions in the White House and Barack Obama is injured.” Within a few moments, the stock market took a 1% nosedive, before returning to the norm when it became apparent the account was fake.

A few thoughts and questions:

  1. Are automated bidders using natural language analysis now? Is some cobbled together sentiment engine marking a tweet from a (usually) trusted source as negative, triggering a precise sale? If so, will we see a rise in noise bots, creating a shadow news economy to screw with competitive holdings?
  2. Look how liquid the market is: within a couple minutes 1% was gone.
  3. People are making real business decisions from Twitter. (This blip will likely figure into countless social media presentations for years to come.)
  4. What will we legislate first: news speed or market speed?

Thoughts? (Via The Atlantic Wire)

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    4 = zing
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    This is important.
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    Wow..
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