Pure Genius: Southwest Airlines Baggage Strategy
I’ve always wondered why most airlines charge for checking bags and not carry-ons. Carry-ons equal longer boarding times, more baggage reroutes, etc. It seems the time saved during boarding would be more worth a huge amount.
Turns out it’s because most airlines don’t have the logistical capability to easily manage checked bags. Southwest, however, has a fleet made up almost entirely of one airplane. So the bags that fit on one flight are guaranteed to fit on another.
Which means that all other airlines are at least $30 more expensive (if you’re checking). And they’re going to leverage the hell out of it.
Source: freightdawg.com
