“”But what fraction of the company’s support load do you think Comcast’s lone tweeter represents? He sends about 50 “Can I help?” messages a day, and talks to an average of ten of the company’s customers. All too often, he ends up routing Twitter users into Comcast’s support email, which they should’ve used in the first place. As customer service, this is terribly inefficient. As cheap PR, it’s awesome.
Parr also claims social media jobs increase corporate revenue — again without any stats to back it up. Which new hire do you think would bring in more money: Another salesman or another FriendFeed guy?
I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.
These are reactions to things I feel are important.
Follow me on Twitter.
These are reactions to things I feel are important.
Follow me on Twitter.
