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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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According to the founder, Steven Boal, traffic has grown steadily in recent years, but user activity really started to climb last September as consumers got “more aggressive” — in particular, the printing out and actual redemption of coupons for everyday products like milk or cereal has soared.