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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Its spread has given rise to an entire industry, or, really, complex of industries—Americans spend an estimated forty billion dollars each year on grass—and to the academic discipline of turf management, degrees in which can now be obtained from, among other schools, the University of Massachusetts and Ohio State. The lawn has become so much a part of the suburban landscape that it is difficult to see it as something that had to be invented.