“ What I also learned is that you can build Facebook, you can build YouTube, you can build Twitter — you can be a tech company and do that. But those [sites] program themselves. Subscription needs a programmer. It needs culture. And tech guys can’t do that. They don’t even know who to hire. They’re utilities… [Other music subscription] companies, these services, all lack curation. They call it curation; there’s no curation. That’s what we did as a record label, we curated. There’s 150 white rappers in America; we served you one.”
In a post iTunes/burned CD/Napster/MySpace/Twitter/Tumblr/Facebook/Spotify world, I think we’re all grateful we have options beyond Eminem, that the homogenization of American mass culture has started to fragment. Mass relevance has started to give way to personal resonance.
I’m calling it now: Iovine’s subscription venture will fail. Breadth and easy exchange will trump mass market ‘curation’.