Avatar
I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

Follow me on Twitter.
“ For years the hollow claims of every marketing guru who insists that consumers ‘demand authenticity’ has been neatly debunked by the success of the high-end ‘distressed’ denim phenomenon. Buying jeans whose wear-and-tear is implemented by far-flung factory workers and machinery, according to specific standards devised and overseen by layers of corporate design-management — and in fact paying extra for such jeans, and pretending that this somehow signals rebel style — a capitulation to simulacra-culture so Xtreme it would make Debord giggle and Baudrillard weep
”

Rob Walker on faux-distressing and the Olympic snowboarding uniforms. (via putthison)

While I personally can’t get behind such behavior, any realistic critic realized that desire for authenticity does not equate to achieving authenticity. It’s about acquiring the markers.

Source: putthison

51 notesShowHide

  1. didierlestrade reblogged this from letslook4treasure
  2. infinitebest reblogged this from putthison
  3. brooklyner reblogged this from putthison
  4. bubblesfoster reblogged this from putthison
  5. abcsoupdot reblogged this from attentionindustry
  6. bethinkr reblogged this from putthison
  7. connerhuber reblogged this from putthison
  8. jchandler reblogged this from matthewa
  9. towerofsleep reblogged this from putthison
  10. matthewa reblogged this from putthison
  11. paulmdavis reblogged this from putthison
  12. dbreunig reblogged this from putthison
  13. steampoweredmedia reblogged this from putthison
  14. angularmomentum reblogged this from putthison
  15. attentionindustry reblogged this from putthison
  16. putthison posted this