The First Rule of the Olympics is You Don't Talk About the Olympics (Unless you Pay)
“We’re rooting for you @LindseyVonn @Shaun_White @GregBretzz and @Drahlves in the 2010 Winter #Olympics!” Red Bull posted the previous week, cheering on the U.S. ski and snowboard athletes it endorses.
Lisa Baird, chief marketing officer of the U.S. Olympic Committee, declined to comment on specific examples but says nonsponsors are barred from referring to the Games and their athletes in name, likeness or imagery that evokes the Games in any media without a waiver from the committee.
Source: The Wall Street Journal
