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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.Twitter

These are reactions to things I feel are important.

Next Nature writes: Anheuser-Busch, parent company of the American beer brand Budweiser, has been canning water for victims of the disaster. The company temporarily converted one of its manufacturing facilities from churning out bland beer to life-giving water. The result is uncanny: A beer can with the familiar eagle logo of Budweiser, now filled with essential, non-alcoholic water. In a world where corporations often have more power than governments, it is not surprising that in times of crisis they respond faster than “official” organizations, and are better equipped to do so. Big beverage companies have always-on logistical pipelines much better equipped to deliver water aide than ad-hoc government systems, and such efforts are a canny use of local marketing budgets. One day I’ll write out some longer thoughts regarding relief marketing. It’s a tangled subject. *No word on whether anyone noticed a taste difference. (Via NextNature.net)

Next Nature writes:

Anheuser-Busch, parent company of the American beer brand Budweiser, has been canning water for victims of the disaster. The company temporarily converted one of its manufacturing facilities from churning out bland beer to life-giving water. The result is uncanny: A beer can with the familiar eagle logo of Budweiser, now filled with essential, non-alcoholic water. In a world where corporations often have more power than governments, it is not surprising that in times of crisis they respond faster than “official” organizations, and are better equipped to do so.

Big beverage companies have always-on logistical pipelines much better equipped to deliver water aide than ad-hoc government systems, and such efforts are a canny use of local marketing budgets.

One day I’ll write out some longer thoughts regarding relief marketing. It’s a tangled subject.

*No word on whether anyone noticed a taste difference. (Via NextNature.net)

Source: nextnature.net

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  1. roguecnidarian reblogged this from parislemon
  2. mariolosasso reblogged this from parislemon and added:
    NextNature.net writes:...This is not new, but it still deserves recognition. I think it...
  3. michaeldempsey reblogged this from parislemon and added:
    Collectors Item.
  4. mastershogun reblogged this from onra
  5. warston reblogged this from parislemon
  6. samrnull reblogged this from dbreunig
  7. blakedell reblogged this from parislemon and added:
    A good example of the private sector handling/running things better than the government.
  8. metcalfjohn reblogged this from parislemon and added:
    “No word on whether anyone noticed a taste difference.”
  9. catfishphilosophy reblogged this from dbreunig and added:
    Haha I remember these from Katrina. They really lightened the mood and tasted fine.
  10. keyestucson reblogged this from parislemon
  11. storchmedia reblogged this from parislemon
  12. rchrisgomez reblogged this from parislemon
  13. davisome reblogged this from dbreunig and added:
    Amazing.
  14. sethuramang reblogged this from parislemon
  15. onra reblogged this from parislemon
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  20. chrisbrakebill reblogged this from parislemon and added:
    I just got thirsty. Cool stuff
  21. shayskillionaire reblogged this from parislemon and added:
    bravo… bla bla branding //parislemon:
  22. joyvox reblogged this from parislemon and added:
    So…this is different from regular Budweiser how…?
  23. basrur reblogged this from parislemon
  24. tekniklr reblogged this from parislemon
  25. byteharvest reblogged this from parislemon