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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Big companies! This is your new product development cycle: Publicize and hype your product so there are tons of eyes on it Release it, while failing in very specific ways designed to lure the technorati into chastising your efforts Wait for a developer with some spare time to take the challenge, fix your product, impress the blogs, and show up you — the slow-big-company Adopt their code (it’ll be open source, don’t worry) Repeat Hopefully, Newscorp has the sense to follow through on steps 4 & 5.

Big companies! This is your new product development cycle:

  1. Publicize and hype your product so there are tons of eyes on it
  2. Release it, while failing in very specific ways designed to lure the technorati into chastising your efforts
  3. Wait for a developer with some spare time to take the challenge, fix your product, impress the blogs, and show up you — the slow-big-company
  4. Adopt their code (it’ll be open source, don’t worry)
  5. Repeat

Hopefully, Newscorp has the sense to follow through on steps 4 & 5.

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  1. dbreunig posted this