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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.Twitter

These are reactions to things I feel are important.

It’s not clear that NFC is the solution to any current problem

Phil Schiller

Exactly. NFC solves problems for marketers, advertisers, and others whom want purchase info. It doesn’t solve any real problems for customers. It’s the same counter, register, and checkout process.

(Having to carry a credit card is not a real problem. And even if NFC launched tomorrow 99% of users would continue to carry wallets. This argument, which is constantly cited, is a red herring.)

Source: allthingsd.com

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