Relevancy
New technology comes with a learning curve. Success for new products generally relies on at least one or two consumer behavioral changes. Because of this, most new technology fails, at least at first.
’Killer Apps’ are myths used to describe a much simpler idea: relevancy. This is the point when tech moves towards the consumer, fulfilling a need and satiating a desire that already exists. In order to have relevancy, the new technology must be familiar. Which is a tough trick to pull off.
