According to GNIP, Oreo’s Gay Pride work spurred huge interactions on Tumblr, and yet when you look at Twitter’s numbers there wasn’t a blip.
The conclusion I’d draw from this is that Twitter, at a high, numerical level, renders as a static drone. It’s so big and messaging is limited in form that spikes are limited, especially when the story is complicated or involved imagery. Has it always been this way or is this a product of its growth?
