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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Traffic to the NYTimes.com on the day Michael Jackson died:

Just watching these maps glow can be a mesmerizing experience, but there’s another fascinating piece of data within this particular day. At about 1 minutes 10 seconds into the video, at 5:20 p.m., you can see a huge pulse of readers coming to the Web site, both from mobile devices and personal computers. This huge traffic bump happened after TMZ.com broke the news of Mr. Jackson’s death. As the news started to filter across the Internet, traffic continued to ebb and flow throughout the evening.

It’s also intriguing to see the heartbeat of reader visits throughout any particular day. You can see more mobile traffic in the mornings and afternoons, as readers commute to and from work, and a large pulse of readers coming to the site around lunchtime.

(Via NYTimes.com)

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