Wearing full face masks at Chinese beaches is currently in vogue:
For legions of middle-class Chinese women — and for those who aspire to their ranks — solar protection is practically a fetish, complete with its own gear. This booming industry caters to a culture that prizes a pallid complexion as a traditional sign of feminine beauty unscathed by the indignities of manual labor. There is even an idiom, which women young and old know by heart: “Fair skin conceals a thousand flaws.”
With the pursuit of that age-old aesthetic ideal at odds with the fast-growing interest in beachgoing and other outdoor activities, Chinese women have come up with a variety of ways to reconcile the two. Face masks like Ms. Yao’s have taken this popular beach town by storm.
“A woman should always have fair skin,” she said proudly. “Otherwise people will think you’re a peasant.”
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- durango3000 said: When I lived in Japan guys would wear gloves at the beach. Accentuate your golfers tan.
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