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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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ericmortensen: Google vs. Bing: The Fallacy Of The Superior Search Engine From the article: “Of course, this begs the question why has Google been so successful? Are they still riding their brand laurels? Has Microsoft’s brandings and rebrandings of search hurt them among consumers?” Ignore the chart above. Consumers do. The product is already commoditized. We’ve seen in tests that people can’t discern the difference in a double-blind test. When you remove performance (since it can’t be perceived) all that’s left in this category is brand and habit. Google is the Band-Aid© of search and have had many consistent years to build up homepage and search box incumbency. That’s why they have more market share. But Microsoft has a advantage that Google doesn’t have: additional streams of revenue, which they’ll use to buy share. In less than 3 years I wouldn’t be surprised if they hit 50%.  So two dominant players with commodified products competing on brand alone? It’s the cola wars all over again.

ericmortensen:

Google vs. Bing: The Fallacy Of The Superior Search Engine

From the article: “Of course, this begs the question why has Google been so successful? Are they still riding their brand laurels? Has Microsoft’s brandings and rebrandings of search hurt them among consumers?”

Ignore the chart above. Consumers do. The product is already commoditized.

We’ve seen in tests that people can’t discern the difference in a double-blind test. When you remove performance (since it can’t be perceived) all that’s left in this category is brand and habit. Google is the Band-Aid© of search and have had many consistent years to build up homepage and search box incumbency. That’s why they have more market share.

But Microsoft has a advantage that Google doesn’t have: additional streams of revenue, which they’ll use to buy share. In less than 3 years I wouldn’t be surprised if they hit 50%. 

So two dominant players with commodified products competing on brand alone? It’s the cola wars all over again.

Source: searchengineland.com