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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.Twitter

These are reactions to things I feel are important.

Petagram redesigned Nuts.com. Here’s the new logo(s).

This aesthetic cycle values unpolished malleability as a marker of authenticity – an antidote to PowerPoint, stock photo culture.

So how should we interpret the pre-planned, structured messiness above? Has the raw aesthetic reached its nadir? Has it been subsumed by the forces it stood against? Or has technology evolved to allow those with corporate requirements to easily manage messiness?

(Image via Logo Design Love)

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