“ IOC rules prohibit the corporate branding of Olympic venues, and so the General Motors Place—aka The Garage—will be temporarily and blandly rechristened as the “Canada Hockey Place”, as in: “…and we’ll see you back here at the Canada Hockey Place right after a few words from Coca-Cola! The official soft drink of Vancouver 2010! And Visa! Proud partner of the Olympic Games! Visa: it’s everywhere you want to be!”
Katie Baker, The Awl.
