I'm Drew Breunig, an anthropologist/advertiser/developer/geek. These are things I think are interesting. Here are some things I read. Questions? Comments?
caro:
Hey, branding nerds: AOL is revamping its logo along with its NYSE debut on December 10. Read more here.
I like it.
Right now it seems that the one move in consumer technology marketing is the “you” move. Yahoo, Microsoft, Blackberry, HTC, and others strive to communicate that their products will instantly and seamlessly merge with your life.
But the companies embracing “you,” embracing personalization, execute their brands with the cloying subtlety of a sledgehammer. I mean, according to the ads in my BART station, in the last month I’ve redesigned Windows, the Yahoo! phone page, and several phones.
Except I haven’t. And over-promising is never a good move when marketing a product that is used daily.
But I like this: it’s personalization without ceding control. It’s a collaboration between AOL and it’s users. AOL (or Aol now) is negative space, brought forth with infinite designs. Perfect for a company that’s about to build its second act on niche content.
