There are some smart folks over at Circa:
The language change is minimal - from “content” to “information,” but the subtle shift alters how we think about a product and how users can engage with it.
Creating “content” implies a certain packaging. We are producing “video” content or “text” content. Even “multimedia” content denotes a packaging with a pretty bow for the consumers to appreciate. If information, as they say, wants to be free - then it can be packaged in unique ways that content cannot.
As I read it, Borthwick is suggesting that information has an inherent value. While content, as we traditionally think of it, is chock filled with information its value isn’t inherent but manufactured and mediated for the audience.
There will be much to discover at Circa but at the heart of it I believe Circa will value information over content.
I couldn’t agree more.