I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work at PlaceIQ.

Ignore the IPO noise for a moment: the criticisms, the estimates of earnings, and other buzz. These pale in comparison to Facebook’s largest achievement, which is worth putting into context.

Facebook has organized roughly 1 in 7 people on earth, or 900 million people.

They’ve built a design and interaction system used across the world by a massive amount of cultures. Mandarin, with its 1.1 billion speakers, is the only language or medium with more native participants than Facebook. Other companies certainly fill out this club: Ikea, Microsoft, Nokia, Samsung, and Apple come to mind. But none of these live so closely to their participants, acting and reacting with them.

You may be over Facebook, but Facebook’s cultural impact has yet to peak. Facebook itself is a tremendous feat of design and engineering, no matter what network is on top in 5 years.

18 notesShowHide

  1. dotconor reblogged this from dbreunig and added:
    The Facebook isn’t done with you yet, Jack.
  2. pss80 reblogged this from dbreunig and added:
    Reminds me of what Eric Schmidt said at the 2012 Berkeley Commencement (link to follow)
  3. jedsundwall reblogged this from dbreunig and added:
    The comparison to Mandarin here is astute.
  4. stevewoolf reblogged this from dbreunig
  5. gregruben said: Well said.
  6. dbreunig posted this