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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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Apple 10-K: Rise of the iPhone

Apple sold 20.7 million iPhones in the fiscal year, $6.75 billion in net sales, which includes accessories and carrier agreement revenue. Comparing that with just $123 million in 2007 shows just how important the iPhone is to Apple. The iPhone now accounts for about 18 percent of Apple’s sales revenue, but that’s using subscription accounting to spread the revenue over 24 months. Using non-GAAP numbers, the Mac and the iPhone now each account for about a third of Apple’s net sales.

Seen at The Apple Blog

Where are the apps, music and movies? Remember: for every iPhone sold, they’re taking a 30% cut from the virtual goods.