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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

These are reactions to things I feel are important.

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Someone holds a patent for product placement in TV and is suing Mindshare. This is absurd on multiple fronts. First, if you can patent an idea as vapid as this we seriously need to rethink IP laws. Also, don’t soap operas count as prior invention? I’m going to call dibs on product placement in “mobile electronic devices” next week. (Via Gawker)

Someone holds a patent for product placement in TV and is suing Mindshare. This is absurd on multiple fronts.

First, if you can patent an idea as vapid as this we seriously need to rethink IP laws. Also, don’t soap operas count as prior invention?

I’m going to call dibs on product placement in “mobile electronic devices” next week. (Via Gawker)

Source: Gawker