iTunes LP is a Format in Search of a Medium and a Message
Playing with an iTunes LP inspires, but doesn’t deliver. You’re left thinking about what else you’d use the format for, rather than actually enjoying the content.
Oh, and there’s no way they developed this for music. Not a chance. LP is for comics, magazines, cookbooks, travel guides, and news. Engaging, active, multimedia content. But it’s not for music.
If you play with an LP long enough, you’ll start to imagine it on whatever impending tablet is in the works, paging through magazines and other material. So why launch this format with music? Probably because it’s only a test. The LPs on iTunes are so lack luster (all 17 of them) that their only reason for existing is to learn. Make sure the format works flawlessly before putting what remains of Conde Nast on a tablet.
Plus, Apple doesn’t invest in product development and license agreements to launch a music product that doesn’t work on the iPod or the iPhone. True, Apple TV supports the format, starting today. But that device has always been an “experiment” according to Jobs.
I’m almost certain a new version of DashCode (or another dev app entirely) will be released to help people produce their own LPs. An content store will follow. But for now, Apple is keeping the system closed. Inquires from indie labels have been denied and new releases have yet to really arrive.
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