“ Here’s just a selection of the great calls that Chris made: the eviction of the ad networks that were undercutting our premium positioning; the establishment of a creative services unit to work on custom implementations for clients; sponsored posts, advertorial content in the main flow of the sites; the introduction of custom marquee and panorama units commanding higher rates than standard IAB units.”
Nick Denton writes a farewell email for Gawker’s sales lead Chris Batty.
This is fantastic advice for any site that has grown to a respectable size, employs its own sales force, and wants to stand out among the mess that is the digital media marketplace.
As if to emphasize it’s brilliance, I encountered this quote on Business Insider, where I had to enable Flash to click through a video roadblock and dodge Vibrant Media keyword hover-overs (that have nothing to do with the article). To complete the juxtaposition, I sincerely hope Business Insider breaks this advice into a multipage slideshow with unrelated clip art.
Source: Business Insider
