Google's Real Offer For Groupon: $6 Billion ($5.3 Billion Plus $700 Million Earnout)
Well, Google has the cash to spend and badly needs people who ‘get’ local management. Their local efforts haven’t been killing it: they’re geared towards the San Francisco set (QR Codes, micro-celebrity influencer maps*, naming a product Hotpot) and predictably don’t catch on much outside the 415.
If this does go through, I’d suggest an anthropology or business school student start calling Google to observe the merger for the next two years. You couldn’t ask for two companies with more different cultures. Sure, they have the same quirky sheen (meme in-jokes and funky furniture) but inside you’re looking at one company who is all quants and one who deals in shoe-leather and local hand holding.
* Seriously, if I had a dollar for every brainstorm I’ve been in where somebody suggests the ‘let’s use influencers to show their favorites’ approach, I’d have…tens of dollars. It never works, it’s always wayyy too niche (as the creatives try to out-hip each other and the client takes their word for the zeitgeist), and generally blows the budget on fees before they have a chance to consider the media. While it may work for a small launch in the blogosphere, it’s not a mainstream tactic by any measure.
6 notesShowHide
-
berezina liked this
-
mslipmann reblogged this from dbreunig and added:
I am also VERY interested in seeing what...final outcome is
-
david liked this
-
petervidani liked this
-
iwasframed liked this
-
dbreunig posted this
