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I'm Drew Breunig and I obsess about technology, media, language, and culture. I live in New York, studied anthropology, and work in advertising technology.

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Kodak is Now a Shell 

More than anything, this feels like the nail in the coffin: Kodak will stop making cameras and will focus instead on brand licensing.

Eastman Kodak Co, the bankrupt inventor of the hand-held camera, plans to stop making digital cameras, pocket video cameras and digital picture frames in the first half of 2012 in a bid to cut costs.

The company, which generates three-quarters of its revenue from digital, plans to instead focus on seeking licensees to expand its brand licensing program. It plans to continue to offer online and retail photo printing, and desktop printers.

(Via NYT)

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