Business Insider Backpedals
After being called-out by Tumblr and their users, Business Insider steps back from the claims they made in a previous hit piece. A piece written without any sourcing beyond a quick Compete chart.
Honestly, their piece was absurd. To start, they qualified success as Twitter, and measured said success using uniques. The only people worrying about uniques (without context) are the self-proclaimed “gurus” on Twitter and link-baiting bloggers. Give me time-spent, participation, content creation and user passion… metrics that Tumblr owns. When I recommend sites, uniques only get you in the door. Engagement proves your worth.
The piece is even more ridiculous when you consider that Business Insider probably has twice the staff of Tumblr and only ~900k unique according to Compete. By their own standards, BI is flailing.
